National Pathology Week/Year

Branding of National Pathology Week 2009 and 2010. Also working on the branding for National Pathology Year 2012 where events will be held throughout next year.

2010 'Pathology: The building blocks of life'. An alphabet of children's building blocks, with images relating to pathology corresponding to each letter, was created.

2009 'Pathology: The Heart of Modern Healthcare'. Various images of hearts, all relating to a branch of pathology, were used.

The branding was applied over a range of materials including a booklet, bags, leaflets, stickers and the NPW website.